Landing Pages: URL Best Practices

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As a business owner, you want to make sure your website and landing pages are easy to access for your target audience. One important aspect of this is making sure that your landing page URLs are optimized for search engines and user experience. 

If you don’t know how to do this, you’re in the right place. In this article, we’ll go over the best practices for landing page URLs and show you examples of how to implement them. Follow us through the reading to learn more!

What Is a Landing Page?

This is a web page designed to capture users’ attention and encourage them to make a purchase through an offer. They are typically used in marketing campaigns to turn visitors into leads (potential future customers).

A landing page normally has a simple design because it has a very specific objective. Some of the elements they contain are; a short title that calls to action, a description of the offer, an appealing image, and a form or CTA button. 

How Do Landing Page URLs Work?

First of all, it’s important to understand that users get to landing pages by clicking on a link or CTA (Call to action) from another page. A landing page URL is the web address of the specific landing page you want to direct your visitors to. 

For example, if you’re running a Facebook ad campaign and want to send people to a landing page on your website, you would include the URL in the ad. Thus, when someone clicks on the ad, they will be taken directly to the landing page. 

Landing Page URL Best Practices and Examples

The landing page URL is important for several reasons. The main one is that it can influence the user’s perception of the landing page, and it can also affect how search engines rank the page.

Knowing this, we have enlisted some of the landing page URL best practices. By following them you can create effective URLs. So, let’s dive into them!

1. Make Your Landing Page URL Easy to Read

Your landing page URL should be easy to read and understand. This means using words that are relevant to the page content and avoiding symbols or numbers that may confuse users. For example, one for a fitness class might look something like this:

2. Keep Your URL Short

Short URLs are easier to remember and share than long ones. Try to keep yours as short as possible while still conveying the important information about the page. This will make users trust more and click on them.

3. Don’t Use Unnecessary Stop Words

Stop words are common vocables such as “and”, “the”, and “of” that search engines often ignore. While it’s okay to use stop words in your landing page URL, try to avoid using unnecessary ones that don’t add any value.

For example, the URL is better than because the extra words don’t add any value to the URL.

4. Include Key Search Terms

Including relevant keywords in your landing page URL can help search engines understand what the page is about and rank it accordingly. However, be careful not to overdo it with keyword stuffing (more on this later).

5. Avoid Keyword Stuffing in Your Landing Page URL

Keyword stuffing is the practice of cramming as many keywords as possible into a landing page URL in an attempt to rank higher in search engines. This practice is frowned upon by search engines and can actually harm your ranking. Instead, focus on including one or two relevant keywords in your landing page URL.

6. Use HTTPS in URLs for Security

Using HTTPS in your landing page URL is important for security reasons. HTTPS encrypts data transmitted between the user’s browser and the website, making it harder for hackers to intercept sensitive information.

For landing pages that require users to enter personal information, such as credit card details, using HTTPS is essential to protect their data. So, seriously consider using them!

7. Match Your URL to the Landing Page Content

Make sure your landing page URL accurately reflects the content of the landing page. This means avoiding misleading or irrelevant keywords in your URL. If someone clicks on a link to your landing page expecting to find one thing, but the content doesn’t match the URL, they may become frustrated and leave your site.

Do I Need a Separate URL for a Landing Page?

A common question when it comes to landing pages is whether they require a separate URL or if they can be incorporated into an existing page on your website. The answer is that it depends on your goals and the complexity of your landing page.

If your landing page is part of a larger campaign and has a specific goal, such as generating leads or driving sales, it may make sense to create a separate URL for that page. This will make it easier to track the success of your campaign and analyze the performance of the landing page.

On the other hand, if your landing page is a simple form or a promotion that can easily be incorporated into an existing page on your website, it may not be necessary to create a separate URL.

H2: How to Add a Custom URL to WordPress Landing Pages

If you’re using WordPress to create your landing pages, adding a custom URL is easy. By following the next steps your landing page will have a custom URL that is optimized for search engines and user experience.

  1. Create a new landing page in WordPress.
  2. In the “Permalink” section on the right-hand side of the screen, click “Edit”.
  3. Enter the custom URL you want to use for your landing page.
  4. Click “OK” to save your changes.
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In conclusion, optimizing your landing page URLs is an important part of creating a successful marketing campaign. By following these best practices, you can create URLs that are easy to read, relevant to the landing page content, and optimized for search engines. 

Remember to keep your URLs short, avoid unnecessary stop words, and use HTTPS for security. Is a simple process that can help improve the user experience and drive more conversions. So why not give it a try and see the results for yourself?

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