8 App Marketing Best Practices You Should Know

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If you’re looking to promote your app and attract more users, you need to have a solid plan. It’s important to have a strong presence in the market and be on the customers’ minds. That’s why you should consider the marketing best practices!

In this article we will dive into 8 marketing best practices. Methods that will produce better results than any other technique. Follow them if you are seeking efficient and fast strategies to promote your mobile app.

App Marketing Strategies

When it comes to app marketing, there are two main strategies: Organic and paid. Organic marketing focuses on getting your app in front of users without paying for advertising. On the other hand, paid marketing involves paying for advertising to reach a larger audience.

Both strategies have their pros and cons. Choosing one will depend on your goals. Organic marketing can be cost-effective, but more time-consuming and may not reach as many users as paid marketing. And, while paid marketing is more expensive, it can help you reach a larger audience in a shorter amount of time.

Now that we know about the general app marketing strategies, we can dive into the 8 best practices for app marketing. Let’s go!

1. Have an app’s website

One of the best ways to promote your app is having a website dedicated to it. A site can help you showcase your app’s features and benefits, and provide users with a way to download it. It can also help you gather feedback and testimonials, which can help build trust and credibility.

Additionally, you can use your website to publish blog posts and other content that can help attract more users. Just make sure it is user-friendly and easy to navigate.

2. App store optimization

App store optimization (ASO) is the process of optimizing your app’s listing in the app store to improve its visibility and ranking. This can help you attract more users and increase your app’s downloads.

To optimize your app’s listing, you need to focus on its title, description, keywords, and visual assets (such as screenshots and videos). You should also pay attention to your app’s ratings and reviews, as these can influence your app’s ranking in the app store.

3. Social media marketing

Social media can be a powerful tool for promoting your app and reaching a wider audience. You can use platforms like Facebook, Twitter, and Instagram to share updates about your app, engage with users, and run targeted ad campaigns.

When using social media for app marketing, it’s important to choose the right platform for your app and your audience. Remember to create engaging content that resonates with your target audience and encourages them to download your app.

4. Influencer marketing

Influencer marketing involves partnering with influential people in your industry or niche to promote your app. This can help you reach a wider audience and build credibility and trust with potential users.

When choosing influencers to work with, make sure they are a good fit for your app and have an engaged and relevant audience. You should also be clear about your goals and expectations, provide influencers with the resources and support they need to promote your app effectively.

5. Paid UA campaigns

Paid user acquisition (UA) campaigns involve paying for advertising to attract more users to your app. This can be done through various channels, including social media, search engines, and mobile ad networks.

When running paid UA campaigns, it’s important to target the right audience and use engaging and relevant ad creatives. Also, monitor your campaigns closely and adjust your strategy based on the data and feedback you receive.

6. Retention campaigns

Retention campaigns focus on keeping users engaged with your app and encouraging them to use it on a regular basis. This can help increase user loyalty and retention, and can lead to higher lifetime value (LTV) for your app.

Retention campaigns can take various forms, including push notifications, in-app messaging, and email marketing. Using data and analytics to track user behavior will allow you to personalize your retention campaigns based on user preferences and behaviors.

7. Email marketing

Email marketing can be a powerful tool for promoting your app and keeping users engaged. You can use email campaigns to share updates, special offers, and personalized content with your users.

To make the most of email marketing, you should focus on building a high-quality email list and segmenting your users based on their behavior and preferences.The success of this best practice will remain on creating relevant content and making sure your emails are optimized for mobile devices.

8. Prepare a media strategy for your app

A media strategy can help you attract more media coverage and build buzz around your app. This can help increase your app’s visibility and credibility, and can lead to more downloads and users.

When preparing your media strategy, focus on creating a compelling story that resonates with your target audience and the media. Identify the right media outlets and journalists to pitch your story to, and prepare resources to support it.


In conclusion, app marketing is a crucial aspect of app development and can have a significant impact on your app’s success. By following these 8 best practices, you can create a comprehensive and effective app marketing strategy.

While there are many app marketing strategies and tactics out there, the key is to find the ones that work best for your app and your audience. 

By experimenting with different approaches and analyzing the progress, you can fine-tune your app marketing strategy and achieve better results over time. Once your reach an audience, It’s time to make your app profitable with Orquidea. So, what are you waiting for? Get started and enjoy the results!


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