Are you looking to expand the reach of your mobile app and attract more users? If so, Google’s Universal App Campaigns (UAC) might be the answer you’re looking for.
In this guide, we’ll explain what UACs are, where they can run, how they work, and how you can use them to achieve your app marketing goals. Follow us through the reading!
What are Google Universal App Campaigns?
Google Universal App Campaigns are a type of ad campaign designed specifically for mobile apps. With UACs, you can promote your app across Google’s vast network of ad inventory, which includes Google Play, Google Search, YouTube, and more.
UACs are a form of automated advertising, meaning that Google’s algorithms handle much of the campaign optimization for you. You just have to provide it with your ad creatives, and targeting parameters, and Google takes care of the rest.
Where can Universal App Campaigns run?
As mentioned earlier, UACs can run on a variety of ad inventory across Google’s network. Here are some of the places where your UACs might appear:
- Google Play Store: Your app might appear in the “Suggested for You” section or in the search results when users search for apps similar to yours.
- Google Search: Your app could appear as an ad when users search for relevant keywords.
- YouTube: Your app might appear as an ad before or during YouTube videos.
- Display network: Your app could appear as an ad on various websites and apps that are part of Google’s display network.
In addition to the ad inventory previously mentioned, Universal App Campaigns can also run on Google Discover, a personalized feed of content that appears on the Google app and the Google Discover homepage.
When users are scrolling through their personalized feed, they may see an ad for your app that is relevant to their interests and browsing history.
Moreover, Universal App Campaigns can also run on Google Maps. This means that when users are navigating to a specific location or searching for nearby businesses or services, they may see an ad for your app that is relevant to their search query.
This can be a powerful way to reach users who are actively searching for solutions that your app can provide. With UACs, you can reach potential users across a wide range of Google properties, ensuring that your app is seen by as many relevant users as possible.
How do Universal App Campaigns work?
Google’s Universal App Campaigns can sound difficult but, as we said earlier, it’s an easy strategy for developers. Now you know where UACs can run, let’s dive into how they work!
- Set up your campaign: To get started with UACs, you’ll need to set up a new campaign in the Google Ads interface. During this process, you’ll choose your campaign goals, budget, ad creatives, and targeting parameters.
- Google creates your ads: Once you’ve set up your campaign, Google’s algorithms take over. They will create a variety of ad formats based on the assets you’ve provided (such as text, images, and videos). Google will also test different variations of your ad creatives to determine which ones perform best.
- Google optimizes your campaign: As your UAC runs, Google will continuously monitor and optimize your campaign for performance. This includes adjusting your targeting parameters, bid amounts, and ad creatives to ensure that your ads are shown to the most relevant users and are generating the best results.
- Monitor and adjust: While Google handles much of the campaign optimization, it’s still important to monitor your campaign performance and make adjustments as needed. You can use the Google Ads interface to view your campaign data, track your results, and make changes to your targeting or budget as necessary.
If you’re using Orquidea to manage your UAC campaigns, you’ll have access to additional tools and features that can help you get the most out of your advertising budget. Here are a few ways Orquidea can enhance your UACs:
- Automated bidding: Orquidea can automatically adjust your bids to ensure that you’re getting the most value for your budget.
- Advanced targeting: Orquidea offers advanced targeting options, such as lookalike audiences and retargeting, that can help you reach the right users at the right time.
- Performance insights: Orquidea provides detailed performance insights that can help you understand which ad creatives and targeting parameters are working best for your campaign.
Conclusions
In conclusion, Google Universal App Campaigns can be a powerful tool for app marketers looking to expand their reach and generate more app installs. With UACs, you can promote your app across Google’s vast network of ad inventory, reaching potential users at every stage of their customer journey.
While UACs offer a lot of automation and optimization, it’s still important to monitor your campaign performance and make adjustments as necessary. By using Orquidea to manage your UACs, you can take advantage of advanced targeting and bidding options and gain valuable performance insights that can help you improve your results.
In summary, UACs are a valuable tool for app marketers looking to increase their app installs and reach a wider audience. By following the steps outlined in this guide and using Orquidea to manage your campaigns, you can get the most out of your UACs and achieve your app marketing goals. What are you waiting for?
